First things first: Let go of your worry

My own journey with money has been layered and complex one.

There was a time in my life when I probably would have told you that I’m not a “numbers person.”

It’s true…

If you had told me twenty years ago that I would be helping successful entrepreneurs build their businesses, I would have laughed. I had no idea how to manage my own finances, much less someone else’s!

My own path to financial literacy was paved with painful mistakes. And if I had jumped into entrepreneurship back then, I would have experienced many of the same emotions you might be feeling now:

Caught up in the swirl of debt and worry about my spending decisions…

Bored to tears by accounting software…

Night sweats during tax season…

Guilt over not tracking my numbers as closely as I should have been…

And, without my knowing how to account for it at the time, the cash in my hypothetical business probably would have been flying out the window just as quickly as it was in my personal life.

Why am I telling you this?

Because I know first-hand that not everyone is born a “numbers person.”

Because I’ve felt the discomfort of being insecure about my finances. (Truly, I get it.)

And because I know for sure that this fear, discomfort and confusion around money can be overcome—with a little exposure, education and the right support system.

I was a late bloomer in the world of financial literacy.

Even though I’d worked in banking for several years at the start of my career, it wasn’t until I began managing operations for my family’s medical manufacturing business that I realized I had a talent for business building, accounting, and financial management.

I took this newly-discovered talent with me to my next position with a local engineering firm and worked my way up – all the way up – to VP of Finance, Corporate Secretary, and Partner.

One MBA and a buy-in to a multi-million dollar firm later, and I had learned a great deal about running a professional services firm, how money can work for and against you, and ways to maximize your finances to grow a business.

The “old me” never would have imagined becoming an expert in these areas! But here I was…

Not only had I gotten cozy with numbers, but I had learned how to use them as a tool to take businesses from floundering to flourishing, from great to exceptional.

At the same time, after a decade in that role, I realized that my true passion lay in the work I was doing with friends and family on the side – helping sort out the finances for their small businesses and working with them to achieve their money goals.

I decided it was time to embrace my zone of genius so that I could help others pursue theirs.

And Zen Money® was born.

Why “Zen”?

Because gaining this kind of clarity and control around your numbers erases all feelings of worry, stress and fear about money. It removes that low-level anxiety that you’ve been carrying around, perhaps for years.

Zen Money is understanding your money story, seeing your present state clearly, and feeling calm and in control of your future. 

It’s the exhilaration of fully immersing yourself in what you do best, knowing that your business is running smoothly.

It’s knowing that you’re building a prosperous business that will lead to a thriving personal life.

It’s like putting on a pair of glasses that lets you see clearly for very the first time.

For me, there’s no better feeling than seeing our clients truly step into the role of CEO of their business. And we can’t wait to help you do just that.

Let’s create a money conversation you want to run toward, not away from.

Are you ready for incredible peace of mind?


A little more about me

My personal Financial Archetype is: The Architect.
I’ve battled chronic Lyme Disease for a long time and went three years without a diagnosis (thankfully now under control). It’s one of the things that inspired me to make the leap into entrepreneurship for myself…
I’m a fan of word puzzles of all kinds and have an obsession with reading to my kids in funny accents.
At 26, I ran away from corporate banking and taught English in the Czech Republic for a year.
In 2013, I earned my MBA from Plymouth State University.

We have four weather stations in our house. My husband is a science teacher with a degree in meteorology…we always know when it’s going to rain!

Music has always been a part of my life. I began taking piano lessons at age five and enjoy teaching my kids on our old spinet, or plinking along on the ukulele or recorder.


Professional Bio

Liz Lajoie, Zen Money Strategist & CFO, helps entrepreneurs master their finances and grow thriving businesses that support their passions and advance their big missions.

After spending 15 years honing her business building and financial management expertise in established firms, Liz launched the Zen Money Initiative to help business owners of all levels make more money, manage it to best advantage, and bring more of it home… building a solid bridge from their business to their personal pocketbooks and beyond.

Liz and her team specialize in a three-pronged approach that includes impactful business strategy, integrated money management, and learning opportunities that meet clients wherever they are on their entrepreneurial adventure – helping them map a version of Zen Money® that springboards growth and instills unexpected peace of mind.

Liz is a speaker and the international two-time best-selling author of From Zero to Zen and Zen Money Map.  She lives in northern New Hampshire with her husband and two kids.

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